Nick Fury (Ultimate Marvel character) ... This character was designed to look like Samuel L. Jackson, the actor who later went on to portray Nick Fury in several Marvel movies and television shows. General Nicholas Joseph Fury is a fictional character appearing in comic books published by Marvel Comics' Ultimate Marvel section as a different version of Nick Fury or Nick Fury Jr., his son and successor as director of S.H.I.E.L.D. He has a substantial presence in all the Ultimate Marvel comics, appearing first in Ultimate Marvel Team-Up and Ultimate X-Men and later reappearing regularly in Ultimate Spider-Man and finally securing a regular, recurring role as the general of S.H.I.E.L.D. and the leader of the Ultimates, a re-imagining of the Avengers. Universe.